After my Environmental Tips blog, Dorothy was kind enough to give me some more material about Optimum's environmentally friendly practices. Optimum is working to become a certified Sustainable Green Printing Partnership Printer, a process that takes about a year to complete. According to SGP's website, their mission is "to encourage and promote participation in the worldwide movement to reduce environmental impact and increase social responsibility of the print and graphic communications industry through sustainable green printing practices." In our efforts to become more environmentally sustainable, we have signed SGP's Guiding Principles document. In brief, this means that we have committed to proactively observe all applicable environmental laws, to whenever possible use materials derived from renewable resources, to maximize recycling efforts, to attempt to use raw materials that do not harm the environment, to inform the community about sustainability and to focus on all aspects of sustainability, including social, environmental and economic.
It's been really encouraging to me since arriving at Optimum to see how socially responsible the company is. I've always thought that, beyond providing quality products at good prices, every company has the responsibility to give back to the community. Sadly, a lot of corporations care more about generating a profit than about maintaining ethical practices. It's great to see Optimum can do both.
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