In my last blog, I laid out a few basic guidelines for advertising via social media. The next step is developing a game plan that will help you effectively use social media marketing without becoming overwhelmed.
1) Don't sweat the small stuff. Your campaign won't necessarily be perfect at first. That's ok. You'll get the hang of it, learn valuable lessons and streamline your efforts so they work well for your bank's needs.
2) Be sure you share responsibility. Unless you have an employee whose job description includes heading up your social media efforts, it would probably be overwhelming for just one person to try to manage all of your company's social media accounts.
3) Develop a consistent gameplan. Whether you choose to spend a couple hours every day on social media efforts, check up on social media three days out of five, or take five minutes out of every hour to post on Twitter, develop habits you can maintain.
4) Don't worry if the time you spend doesn't lead to many results at first--get comfortable and adjust to the environment, play around on sites, reconnect with old friends--even time you spend expanding your personal social media community can help you in your business, especially since it makes you more comfortable with the platforms you're using.
If you establish a gameplan and stick to it, social media marketing will gradually become a part of your business day that will facilitate your personal and business relationships. You may even have some fun while you're at it!
If you have any questions or comments, I'd love to hear them! Leave a comment below or send me a Tweet at www.twitter.com/optimumprint.
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