Wednesday, October 29, 2008

Why Use PDF Files?

Streamlining! PDF stands for "Portable Document Format". With so many un-compatible software packages there needed to be a way for each end user to communicate with one another. PDFs are a common file format that all users can open and read.

PDFs provide a more consistent and reliable file for hi-res imagesetters. They allow for fewer delays from missing components or unstable files.

PDF files contain all fonts, graphics and page layout information necessary to display and print the file exactly as it is laid out. Of course, there are certain rules to go by when creating the perfect PDF. As long as the graphics are hi-res and the fonts are imbedded, you can't go wrong with the file.

The key benefits of PDF files are page, platform, application and device independence. Most programs today can create a PDF file. Making it possible to share your electronic documents easily with different end users.

Anita D. Pasco
PrePress Technician

Tuesday, October 28, 2008

Center Bancorp Q3 Earnings Up

Even in these trying financial times, not everything is doom and gloom.

According to banking-business-review.com; Center Bancorp has reported third quarter earnings which have amounted to $1.5 million, or $0.12 per diluted share, for the third quarter ended September 30, 2008, as compared to $1 million, or $0.07 per diluted share, for the third quarter ended September 30, 2007. The corporation recorded net interest income on a fully taxable equivalent basis of $7.1 million for the quarter, as compared to $5.9 million for the comparable quarter in 2007.

For the nine months ended September 30, 2008, net income was $4.1 million, a growth of $819,000 as against the comparable nine-month period ended September 30, 2007. Diluted earnings per common share for the nine months ended September 30, 2008 were $0.32, as compared with $0.24 for the same period in 2007. Net interest income on a fully taxable equivalent basis was $20 million for the period versus $17.7 million in the prior-year period.

The corporation had total loans of $661.2 million at September 30, 2008, representing a $29.9 million, or 4.7%, increase on a linked-quarter basis and a $109.5 million, or 19.8%, increase from December 31, 2007.

At September 30, 2008, non-performing assets totaled $654,000, or 0.06% of total assets, as compared with $4.4 million, or 0.43%, at December 31, 2007.

There is still a profit to be made even in troubling times. Apple computer's fourth-quarter earnings conference call was made a bit more lively due to its unusual guest star: CEO Steve Jobs.

Steve had the following to say about the economic future:

"We may get buffeted around by the waves a little bit, but we'll be fine, and stronger when the waves recede in the future."

Monday, October 27, 2008

Choosing the Right Paper

This article can also be found on Optimum-Print.com, in the resources and support section.

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be more specific than that.

To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu. Paper has ten characteristics that affect its cost and appropriateness for a given job.

Surface
The surface of paper affects its look, feel and printability. When paper is pressed at the mill, it passes through a series of rollers in a process called calendaring. Calendaring affects paper in numerous ways. As the extent of this process increases, paper is made smoother, glossier, more capable of retaining ink, thinner, less opaque and less bright. Why does surface matter? Because people do judge books by their cover.

Color
The color of paper is perhaps the most salient of all characteristics. White is by far the most popular color and is generally optimal for conventional usage. Not all white is the same, however — it runs the gamut from ultra-severe hues to softer, more antique shades. Photo white paper is best for accentuating the contrast between light and dark hues.

Off-white sheets produce less glare, and are best used for publications such as novels or technical manuals that demand long and uninterrupted attention from readers. When comparing color, always examine paper under standard viewing conditions and with minimal atmospheric distractions.

Brightness
The brightness of paper measures the percentage of light that it reflects. Most papers reflect approximately 60 to 90% of incoming light. Remember: brightness and color are not the same thing. Unlike the color characteristic (which is highly subjective and imprecise), brightness is a strictly quantitative, or measurable, attribute. Brightness is important because it affects readability — high brightness can cause eye strain, while low brightness can produce a blurring effect.

Opacity
The opacity of paper is the degree to which other printing is visible through the page. High opacity, or density, minimizes the visibility of printing on subsequent pages, thus enhancing readability. Opacity increases with the bulk and weight of paper, and is influenced by numerous other factors, including paper color, ink color, coatings, chemicals and coverage.

Grain
The grain of paper describes the direction, or alignment, of its component fibers. Paper grain is either grain long or grain short. When fibers are patterned parallel to the length of a sheet, the paper is grain long. When fibers run parallel to the width of a sheet, the paper is grain short. Grain direction is a critical factor for print jobs because it directly affects usage — for example, paper strength, flexibility, tack and versatility are all impacted by grain direction.

Weight
The basis weight of paper is calculated as the weight in pounds of one ream, or five hundred sheets. Each main grade of paper has a basic size that is used to determine its basis weight. Remember that paper of equivalent basis weight is not necessarily of equivalent basic size. Smaller sized paper that is thicker can possess a basis weight identical to that of larger, thinner paper. Since paper is sold by the pound, understanding paper weight is imperative to successful cost control programs.

Caliper
The caliper of paper is its thickness. Caliper is measured in thousandths of an inch and referred to as point size. In this system, .001 inch equals one point — and eight-point paper would have a thickness of .008 inch. Do not confuse type point with caliper point. Type point describes the height of a particular font; caliper point describes paper thickness.

Bulk
The bulk of paper denotes its thickness relative to its basis weight. For example, uncalendared paper would have a higher bulk than gloss coated paper. Remember though that paper may be bulkier or thicker than another grade, yet still have the same basis weight.

Size
The size of paper describes its physical dimensions. An 8.5 x 11 sheet is 8.5 inches wide and 11 inches long. Access to specific information concerning the range of paper sizes available for any given printing job is essential to containing costs and ensuring efficient usage.

Quantity
The quantity of paper refers to the number of sheets bought, sold or used. A ream is a standard unit of numerical paper quantity. Paper that is “ream-wrapped” is packaged in a bundle of 500 sheets. Cartons of paper are not defined by exact numerical specifications, but approximate weight. Cartons typically weigh around 150 pounds and are used in practice as a standard unit of sales.

There are a lot of options available, and sometimes the terminology can be a bit confusing. The Optimum-Print website offers a glossary of terms may help. Choosing the right paper for your print job can make a world of difference.

Friday, October 24, 2008

The Buckeye spirit is alive and well at Optimum Companies. The OSU homecoming game will be nationally televised by ABC as Penn State's Big Ten clash with rival Ohio State on Saturday, Oct. 27. Kickoff is set for 8 p.m. ET at OSU Stadium aka. the horseshoe.

Optimum company founders John and Dorothy Martin are throwing a huge tailgating party in celebration.

Our receptionist Myrna, who bleeds scarlet and gray had the following to say:

Hey I truly am a blogger yea Myrna and GO B U C K S !!