I came across this blog post today that has some useful eco-friendly tips for your office. There are some great ideas in the comment section, too, so be sure to check it out!
Here's the URL in case you weren't able to click on the above link: http://www.lowimpactliving.com/blog/2009/01/22/10-more-ways-to-green-your-office/comment-page-1/#comment-50498
Thursday, July 29, 2010
Friday, July 23, 2010
Fair time!
I'm incredibly excited right now. Why? Because the Ohio State Fair is starting next week and I LOVE fairs. The so-unhealthy-but-so-good food, the people, the animals (especially horses), the events--everything about it just makes me happy inside. I'm also really excited because the theme this year is print, which means that I'm going to get to go to the fair during the work week!
I hope you're coming to the fair, and if you do, please stop by and see us in the print tent!
In the meantime, what's your favorite fair food? I love fair lemonade and fair fries with vinegar on top. Before I cut back on meat, I also adored gyros. Leave a comment below with yours. Can't wait to see you!
I hope you're coming to the fair, and if you do, please stop by and see us in the print tent!
In the meantime, what's your favorite fair food? I love fair lemonade and fair fries with vinegar on top. Before I cut back on meat, I also adored gyros. Leave a comment below with yours. Can't wait to see you!
Monday, July 19, 2010
4 Ways to Kickstart Your Social Media Campaign
In my last blog, I laid out a few basic guidelines for advertising via social media. The next step is developing a game plan that will help you effectively use social media marketing without becoming overwhelmed.
1) Don't sweat the small stuff. Your campaign won't necessarily be perfect at first. That's ok. You'll get the hang of it, learn valuable lessons and streamline your efforts so they work well for your bank's needs.
2) Be sure you share responsibility. Unless you have an employee whose job description includes heading up your social media efforts, it would probably be overwhelming for just one person to try to manage all of your company's social media accounts.
3) Develop a consistent gameplan. Whether you choose to spend a couple hours every day on social media efforts, check up on social media three days out of five, or take five minutes out of every hour to post on Twitter, develop habits you can maintain.
4) Don't worry if the time you spend doesn't lead to many results at first--get comfortable and adjust to the environment, play around on sites, reconnect with old friends--even time you spend expanding your personal social media community can help you in your business, especially since it makes you more comfortable with the platforms you're using.
If you establish a gameplan and stick to it, social media marketing will gradually become a part of your business day that will facilitate your personal and business relationships. You may even have some fun while you're at it!
If you have any questions or comments, I'd love to hear them! Leave a comment below or send me a Tweet at www.twitter.com/optimumprint.
1) Don't sweat the small stuff. Your campaign won't necessarily be perfect at first. That's ok. You'll get the hang of it, learn valuable lessons and streamline your efforts so they work well for your bank's needs.
2) Be sure you share responsibility. Unless you have an employee whose job description includes heading up your social media efforts, it would probably be overwhelming for just one person to try to manage all of your company's social media accounts.
3) Develop a consistent gameplan. Whether you choose to spend a couple hours every day on social media efforts, check up on social media three days out of five, or take five minutes out of every hour to post on Twitter, develop habits you can maintain.
4) Don't worry if the time you spend doesn't lead to many results at first--get comfortable and adjust to the environment, play around on sites, reconnect with old friends--even time you spend expanding your personal social media community can help you in your business, especially since it makes you more comfortable with the platforms you're using.
If you establish a gameplan and stick to it, social media marketing will gradually become a part of your business day that will facilitate your personal and business relationships. You may even have some fun while you're at it!
If you have any questions or comments, I'd love to hear them! Leave a comment below or send me a Tweet at www.twitter.com/optimumprint.
Thursday, July 15, 2010
6 Tips for Your Bank's Social Media Campaign
What many banks and businesses fail to recognize is that, even though Twitter and other Social Media outlets are great advertising tools, using them merely to announce awards, special offers, and events is not productive.
Allow me to explain. What sets community banks apart from their larger counterparts is their ability to form relationships. The great thing about Social Media is that it was designed to facilitate exactly that. Twitter, Facebook and Blogger provide a way to organically connect on a personal level with a large number of people. Since many organizations struggle with this, here are a few tips:
1) Associate a person with your Twitter account (e.g. www.twitter.com/zappos).
2) Listen to your audience. If you want people to pay attention to you, you need to listen to them.
3) Engage with the content of other bloggers, Tweeters, etc. Repost interesting information, comment on others' posts and reply to the Tweets of those you're following.
4) Reciprocity is key. Follow those who follow you and comment on the blogs of people who comment on yours.
5) Offer value to your followers. Whether that comes in the form of updates about the community, marketing tips, or a humorous tidbit for the day, make your content engaging and interesting. Inc. Magazine (www.facebook.com/Inc) does this well.
6) Don't feel like everything you say has to relate directly to your business. When you talk to people who come into your bank, you ask them questions about their day; if they're regulars, you may chit chat about your children or favorite sports team. Every word that comes out of your mouth (hopefully) is not a plug for your bank, because you know how unneccesary that would be when you're already showing the customer the value they receive merely by walking through your doors. Social Media is about building relationships. If you do post directly about yourself/your bank, limit it to 1 post in every 10.
There are a lot of resources to help you in your endeavors as well. One particularly useful one is Kodak's Social Media Guide (http://www.kodak.com/go/followus). The key is to simply get out there, establish some goals, and start getting a feel for the climate. It may take some patience, but it's well worth it. Also, send a Tweet my way at www.twitter.com/optimumprint or leave a comment below with any questions or suggestions--I'd love to hear from you!
Tuesday, July 13, 2010
Exciting News: Optimum to Offer Mimeo Print on Demand Services to over 1500 Community Banks
New York, July 13, 2010 - Mimeo.com, the leading online printing and distribution company announced today that it has been selected by Optimum System Products to provide document management technology, production, distribution and fulfillment services for their community banks, banking associations, customers and partners.
The new program makes it possible for Optimum customers to utilize all aspects of the Mimeo platform, including front-end applications, printing capabilities and distributing capabilities. The move by Optimum is part of the company's ongoing initiative to be a "one stop shop" for the supplies and printing needs of community banks.
"We see this partnership as an opportunity to use our joint experience to meet the unique needs of the Community Banking industry," said Adam Slutsky, CEO of Mimeo.com. "With the Mimeo Open Platform, Optimum will be able to offer community banks the same services that are now utilized by Mimeo's Fortune 100 banking customers without incurring the capital expense and risk associated with building a home grown digital print solution."
Optimum CEO and co-founder John Martin added, "Our goal at Optimum System Products is to bring the latest digital print and online document management services to our customers so that they can continue to compete effectively with larger banks. By combining our OptimumNet web tool with the Mimeo Open Platform, we expect that our customers will see immediate productivity and efficiency gains as they transition to these new solutions."
Optimum's print on demand solutions, including online document building and proofing tools, kitting, and multi location distribution services, are available now to all Optimum customers. These new solutions are supported by the customer care team from both companies. Mimeo will also provide additional training and marketing support, along with 24/7 customer care support as needed.
Visit www.mimeo.com for more information about Mimeo and www.optimumsystem.com for more information about Optimum.
The new program makes it possible for Optimum customers to utilize all aspects of the Mimeo platform, including front-end applications, printing capabilities and distributing capabilities. The move by Optimum is part of the company's ongoing initiative to be a "one stop shop" for the supplies and printing needs of community banks.
"We see this partnership as an opportunity to use our joint experience to meet the unique needs of the Community Banking industry," said Adam Slutsky, CEO of Mimeo.com. "With the Mimeo Open Platform, Optimum will be able to offer community banks the same services that are now utilized by Mimeo's Fortune 100 banking customers without incurring the capital expense and risk associated with building a home grown digital print solution."
Optimum CEO and co-founder John Martin added, "Our goal at Optimum System Products is to bring the latest digital print and online document management services to our customers so that they can continue to compete effectively with larger banks. By combining our OptimumNet web tool with the Mimeo Open Platform, we expect that our customers will see immediate productivity and efficiency gains as they transition to these new solutions."
Optimum's print on demand solutions, including online document building and proofing tools, kitting, and multi location distribution services, are available now to all Optimum customers. These new solutions are supported by the customer care team from both companies. Mimeo will also provide additional training and marketing support, along with 24/7 customer care support as needed.
Visit www.mimeo.com for more information about Mimeo and www.optimumsystem.com for more information about Optimum.
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